re: Terroir

This quote jumped out at me;

Though related to the farm-to-table and locavore movements of a new generation, terroir is not about proximity, but about honesty and community…The notion of terroir is essentially political, at heart a conservative, even right-wing idea…But it also stands for a reaction to modernity, he said: ‘One could say it’s a vision a bit backward-looking,’“.

From a piece by Steven Erlanger the Paris bureau chief of The New York Times.

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