I first saw this commercial about a month ago. However, I kept forgetting to jot down the specific company information and couldn’t find the video, via Google. Finally, did though. The commercial seems particularly noteworthy.
I wonder if this commercial is a good example of the sort of hacktivism, networked market oriented, interventions we were talking about during our mammoth book club discussion of The Infrastructural City.
The whole episode is also citizen lead and network facilitated.
It is also interesting to see a company use community gardening as as sort of greenwash and marketing for their apps.
And note that one of the commentators on Youtube rightly point out the issue of class and if this is the future of civic and urban intervention than you have a question about access and perhaps a right to the “digital city”???
LG Mobile Phones Commercial – Optimus S – “Empty Lot”